Exterior view of the BMW Welt communication center in Munich, Germany

BMW Welt

When the global car brand BMW were planning a communication center for its operations, they wanted a real statement structure that evoked elemental forces and interacted with its surroundings. The innovative use of SCHOTT PYRAN® fire-rated glazing helped to achieve that goal.


In 2000, the BMW Group launched an open architectural competition for the design of its new communication and brand center in Munich, Germany. After a long selection procedure, Coop Himmelb(l)au were chosen for their vision of streamlined, free-flowing movement and transparent communication with the outside world. At the head of the building would be two cone-shaped glass and steel structures, which created a tornado-like effect. To realize this vision, they partnered with SCHOTT to combine these eye-catching ideas with advanced safety characteristics, fire-resistant features and energy saving properties.

Interior view of the BMW Welt communication center in Munich, Germany


The ambitious double-cone unit of the structure required 900 different glass elements, including large-format triangular panes with a side length of 5.5 meters. While these panes created an esthetically stunning space, they also needed to be combined with interior glass features that enhanced the flow of light, as well as achieving optimum safety and energy efficiency standards.


The glass and steel structure of BMW Welt needed to combine beautiful esthetics and seamless functionality with unobtrusive safety characteristics. The use of SCHOTT PYRAN® fire-rated glazing provides an essential barrier against fire and smoke spreading through the building, while maintaining the important uninterrupted flow of light – transparency that’s retained in the event of a fire.

Transparent glass wall of BMW Welt in Munich, Germany

BMW commissioned a stunning double-cone structure with interior glass features for an increased feeling of space

Reflection of the exterior wall of BMW Welt in Munich, Germany

The construction of BMW Welt required over 900 different glass elements

Reception area of BMW Welt in Munich, Germany

SCHOTT PYRAN® fire-rated glazing was used to add fire protection to transparency for safety and light flow

Strength and protection in a stunning structure

SCHOTT’s acclaimed PYRAN® fire-rated glazing provides unobtrusive, transparent protection against the spread of fire and smoke, while maintaining the essential light flow that’s essential to the building’s expansive feel. Among the many other innovations employed in the construction, a heating and cooling system in the form of water-bearing steel profiles was integrated into the glass facades. This prevented cold air losses through the glass walls in the winter, while guarding against overheating in the summer and the formation of condensation.


A testament to driving and communication

The twin-cone structure of BMW Welt is a genuinely awe-inspiring feat of architecture and engineering that’s made the building one of the most visited tourist attractions in Bavaria. Its free-flowing combination of glass and steel evokes the spirit of driving and communication, as well as a technical elegance that complements the Munich Olympiapark, its equally impressive neighboring structure.

Nicolai Ouroussoff, architecture critic of The New York Times
“The building weaves together the detritus of a post-war industrial landscape, imbuing it with a more inclusive spirit. Its undulating steel forms, suggesting the magical qualities of liquid mercury, may be the closest yet that architecture has come to alchemy.”

Used materials & similar products

This monolithic thermally tempered borosilicate glass not only provides an effective barrier against fire and smoke, but also remains transparent under severe stress. Barely noticeable joints enable seamless integration into clean, modern commercial spaces.
Notes from architects Coop Himmelb(l)au, Archdaily.com
“All of the necessary features were realized successfully according to a low-tech concept. The interrelations of daylight and artificial light with ambient climate and acoustics influence people's feeling of wellbeing in the Hall. The concept for the technological building systems takes up these relationships and integrates them in an interdependent manner.”

Global experts team up to create a European landmark

Given the size of the project, BMW Welt involved a huge number of companies, all combining their expertise to create one of Europe’s most dramatic modern structures. Taking four years to construct, it required close collaboration between SCHOTT, the architects Coop Himmelb(l)au, glass processor Josef Gartner GmbH, and a large number of other firms and consultants.

Glass made by

Coop Himmelb(l)au, Austria

Glass processor
Josef Gartner GmbH, Germany

Façade consultant
Emmer Pfenninger + Partner AG, Switzerland

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