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31.01.2014, Sydney

atmosfire® initiative ignites inspiration for energy efficient heating

Sydney, January 31, 2014 – In response to the increasing demand for gas and wood heaters, SCHOTT Australia has teamed up with a number of leading fireplace manufactures to provide a red-hot consumer resource, which showcases a comprehensive range of fireplaces for every taste.

Coupe Series from Kemlan
Coupe Series from Kemlan
SCHOTT Australia is an arm of German-based international technology group SCHOTT who have been manufacturing high quality, glass ceramic viewing panels for fireplaces under the brand name ROBAX® for 35 years which greatly contribute to the efficiency of wood and gas fires.

The atmosfire® website was “sparked” by the growing demand for information and product knowledge by environmentally aware consumers wanting more sustainable heating options as well as the perennial fascination and warmth and romance that fireplaces bring to both traditional and modern homes. They not only provide warmth but a wow factor that increases the value of a home.”

The initiative also provides a one-stop-information-shop for the growing number of consumers who do their initial research on line, by providing a comprehensive catalogue of fireplaces from classic to contemporary together with a list of retailers.

The combined expertise of the participating companies showcases the versatility of products now on offer from state-of-the-art free-standing wood or gas fires to magnificent traditional hearths and cosy, corner fireplaces that provide a stunning focal point in the home.

Three of Australia’s leading heating manufacturers which can be found at include Kemlan, Jarrahdale and Cannon. Highlights from their 2014 ranges follow:

Fire your imagination this winter with Kemlan , founded in a suburban Brisbane garage in 1969, Kemlan Industries specialises in fireplace design and manufacture. To this day they remain family owned and Australian made, with all fireplaces still manufactured in their Brisbane based factory.

Kemlan’s fireplaces continue to represent what they set out to deliver 44 years old, providing quality made product, with attention to detail and high manufacturing standards delivered at a comparable price.

Kemlan’s new 2014 range includes freestanding, inbuilt or wall recessed models designed to create a warm centrepoint for the home environment. Highlights include:

Coupe Series – Available in freestanding (rrp: from $4,095), inbuilt (rrp: from $3,945) or wall penetration (rrp: from $4,750) models. The Coupe is the most environmentally friendly in the range, adhering to the strict clean air standard AS/NZS 4012/4013. The Coupe burns safely, with the flame behind two large, strong SCHOTT ceramic glass viewing areas. The ceramic glass remains clean throughout the life of the fire by an advanced airwash system. The fully shielded firebox incorporates a two-way natural convection system, allowing warmth to be evenly distributed between two rooms. An optional two-speed fan is available to increase circulation by fan forced convection.

XL Freestanding (rrp: from $2,800) - With a peak heat output of 21.6kw and average high burn output of 14.6kw the Kemlan XL boasts a powerful performance pedigree. It features a large viewing area which remains clean throughout the length of the fire, and a large firebox constructed in robust 6mm and 8mm steel.

Convectaire - Available as a single (rrp: from $5,655) or double sided (rrp: from $7,705) model, the fire can be viewed from one or two rooms. Its strong, ceramic glass bi-fold is an added feature that allows you total flexibility. Leave the doors open to enjoy the true romance of an open fire or closed so the fire can be left unattended. Either way, the unique heat exchange system will give you steady, natural heat. The Kemlan system is cost effective to install as it only requires simple brick-work. It comes with a 10-year warranty, backed by an Australian Company with a proven track record for excellence.

As an Australian based designer and maker of Gas Log Heaters, Cannon has long been at the forefront in product performance, quality craftsmanship and aesthetics.

Cannon heaters provide customers with rapid warmth and the romance of a real log fire without the mess. They are safeguarded with a double-glazed ROBAX® glass ceramic viewing panel providing unobstructed view of your fire. With a focus on safety, function and form, Cannon Gas Log Heaters have three new products to heat up the market this Winter. The 2014 range offers both sleek, modern and traditional designs which provide warmth at the press of a button.

Unlike standard gas log heaters, the Cannon Fitzroy Powerflue (rrp: $4,399) enjoys the flexibility to be installed on any wall. It can be vented horizontally from the back or side, vertically under the floor or through the roof, and even in a multi-story apartment where it can be flued up through an internal wall or out under the floor. This flexibility and versatility sets Cannon Powerflue Gas Log Heaters apart in the market. It also boasts an energy rating of 5.5.

The new Canterbury Freestanding (rrp: $3,799), Inbuilt (rrp: $3,599) and Powerflue (rrp: $4,399) models are designed to complement any interior style. They are available in a choice of a metallic black or platinum finish (Powerflue only) with the option of stainless steel internal panels to enhance the flame effect. An optional remote themostat is also available for added convenience in warmth control.

All models come complete with a two year comprehensive warranty as well as a 10 year warranty on the heat exchanger.

Jarrahdale’s range of home grown traditional wood heaters have been perennial favourites for over 30 years. Their tradition wood heaters have proven so enduring that its 2014 range remains consistent with the high quality models they first introduced in 1981. As one of Australia’s market leaders in heating, Jarrahdale is forecasting yet another stylish and warm winter, with their home grown range of traditional wood heaters.

At the heart of the range and of Australian homes for Winter 2014:

The Swagman is the baby of the Jarrahdale family. Its affordability at $1,280.00 rrp is flue inclusive. While compact in design, the Swagman boasts a large and unobstructed SCHOTT glass ceramic viewing panel and being a radiant heater, its effectiveness defies its size. Ideal for the average three bedroom home it heats up to 150sqm. Available on pedestal or legs.

Jarrahdale’s Fan Forced Convector will provide a warm heart to larger homes for $2,040 rrp. Ideal for lounge rooms, its large open door design allows for logs up to 580mm. It comes equipped with a two speed fan for wider heat distribution of up to 230sqm.

Winner of the Australian Design Award, the Jumbo Innovator is a deluxe convection fireplace with a capacity to heat a spacious 280sqm. It features an optional two speed fan to disperse heat through the house more quickly and efficiently. Its versatile designed firebox not only accommodates larger logs but features a unique back sloping design which reduces fall out of ash and embers when the door is opened. RRP from $2,365

Jarrahdale’s fireboxes come with a ten year guarantee.

The “atmosfire® – make your house a home” initiative was founded in Europe in 2008 by SCHOTT ROBAX®, one of the leading manufacturers of fireplace panels. Last year, the initiative was also introduced in Australia. Australian companies participating include: SCHOTT Australia, Jarrahdale Heating and Cooling, Kemlan Industries and Cannon Gas Log Heaters. The first Australian online service platform for fireplaces and stoves can be found at

SCHOTT is an international technology group with more than 125 years of experience in the areas of specialty glasses and materials and advanced technologies. SCHOTT ranks number one in the world with many of its products. Its core markets are the household appliance, pharmaceuticals, electronics, optics, solar power, transportation and architecture industries. The company is strongly committed to contributing to its customers’ success and making SCHOTT an important part of people’s lives with high-quality products and intelligent solutions. SCHOTT is committed to managing its business in a sustainable manner and supporting its employees, society and the environment. The SCHOTT Group maintains close proximity to its customers with manufacturing and sales units in all major markets. Its workforce of around 16,000 employees generated worldwide sales of approximately 2 billion euros for the 2011/2012 fiscal year. SCHOTT AG, with its headquarters in Mainz (Germany) is owned by the Carl Zeiss Foundation.

atmosfire® and ROBAX® are trademarks of SCHOTT AG.

Sales contact SCHOTT in the name of atmosfire®:
Lesley Aitkin
SCHOTT Australia Pty Ltd
Sales and Marketing Manager
Phone: (+61-2) 8426 1605
Fax: (+61-2) 8426 1666
Mobile: (+61) 425 202 502

Media contact:
Christine Stani
A Little Extra
Phone: (+61-2) 9999 0853

Cannon Fitzroy Powerflue
Cannon Fitzroy Powerflue
Press contact
Michael Müller
Public Relations Manager
Hattenbergstraße 10
55122 Mainz
Phone: +49 6131/66-4088
Further information
Salvatore Ruggiero
Vice President Marketing and Communication
Hattenbergstraße 10
55122 Mainz
Phone: +49 6131/66-4140