Digital adverts in retails and shops
The science of retail marketingAs over 50 % of all purchase decisions are made at the point of sale, retailers are seeking new and innovative ways to reach their customers as they weigh up which product to buy. Some use in-store radio to deliver advertising messages, others pump out certain smells to encourage food purchase. But many are using more sophisticated technology, such as digital adverts seen through specialty glass.
For supermarkets, the share of refrigerated and frozen product revenue is growing, and with it the demands for increased space. This in turn places new priorities on promotional activities, which now have to include these refrigerated zones in their campaigns. A new solution for displaying digital content is the SCHOTT Termofrost® Ad Door. This premium glass door system for refrigeration units comes equipped with a transparent LCD screen, which offers digital content while allowing the food products behind to remain visible.
The high-definition screens are able to play product videos, offer the latest deals, or display ads to grab the attention of the shopper and trigger impulse purchases. For customers with no intention of buying refrigerated or frozen goods, the space provides an atmosphere of entertainment while reinforcing the branding of the promoted products for future purchase.
Marketers have always used supermarkets to engage customers. Now, with refrigerated and frozen products increasing in revenue share, door systems with LCD screens can deliver messages and videos, while still allowing the products inside to be seen.
Digital media has opened up new opportunities for POS areas, with digital screens able to display static or dynamic advertising. SCHOTT offers strong screen protection, with essential anti-reflective and anti-fingerprint properties.
Learn more about SCHOTT Termofrost® Ad Door and the benefits for retails and shops:
Glass for a new generation of displays
SCHOTT has a number of products that are ideal for the new range of retail digital displays and interactive touchscreens. The anti-reflective CONTURAN® enables consumers to view a display’s content without distraction, while CONTURAN® DARO adds an oleophobic coating for less fingerprints. For a truly magical experience, MIRONA® can switch between a mirror and an augmented reality display.
Beside SCHOTT Termofrost® Ad Door SCHOTT offers several innovative glass door systems for chiller and freezer cabinets for retails and shops.