2. Legal basis and purpose for data processing
The legal basis for the processing of personal data using necessary cookies is Art. 6 para. 1 lit. f GDPR. For website analytics and marketing cookies, the legal basis is your consent (Art. 6 para. 1 lit. a GDPR).
By using cookies, SCHOTT provides you, as a user of this website, with more user-friendly services that would not be possible without cookies and make it easier for you to use websites. This purpose is the basis for our legitimate interest in the processing of your data in accordance with Art. 6 para. 1 lit. f GDPR.
The use of the analysis cookies is for improving the quality of our website and its contents. Through the analysis cookies, we learn how the website is used and so we can constantly optimize our offer.
With the marketing cookies, we can make our advertising more effectively, e.g., by displaying personalized, interest-based ads from SCHOTT to you when you visit other sites.
3. Duration of storage
Cookies are stored on your computer. Therefore, you have full control over the use of those cookies.
The validity of the session cookies is limited to the duration of your visit to our portal. They vanish automatically when you exit the browser.
Persistent cookies are stored on your device for a certain period, but no longer than 10 years. Unlike session cookies, they thus remain on your device and are not deleted automatically when the browser is closed.
4. Objection to processing and erasure
You can always manage the setting of cookies through the cookie preference box our website. The collection of the data for the provision of the website and the storage of the data in session cookies is essential for the operation of the website. Consequently, there is no possibility to object to this data use or to demand erasure of data files.
You can also use the settings of your Internet browser to prevent storage of cookies or delete them. Please note that if you block session cookies, this might prevent some pages from displaying correctly.
II. Website analytics
If not noted otherwise, the provider of the services listed below is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google"). The information collected by Google about your use of this website (e.g. the referring URL, pages visited, your used web browser, your language setting, your operating system used or your screen resolution) are analyzed by Google and the result made available to us in anonymous form. In addition, portions of this page use the Google Analytics demographics reports, which use Google's interest-based advertising data and third-party visitor data (such as age, gender, and interests).
1. Google Analytics
For this website, we use Google Analytics, a web analytics service provided by Google for statistics tracking.
Google analyzes your use of this website on our behalf.
We also use the technical extension "Google Signals", which enables cross-device tracking. This makes it possible to assign an individual website visitor to different end devices. However, this only happens if the visitor has logged in to a Google service when visiting a website and has activated the option "personalized advertising" in his Google account settings at the same time. Even then, however, no personal data or user profiles are accessible to us; they remain anonymous to us.
2. Google Analytics Audiences
On this website, we use the service "Google Analytics Audiences". The purpose of this service is the interest-based display of advertisements for users. This requires an analysis of website usage using cookies.
The cookies store anonymized or pseudonymized data relating to the use of the website. Personal data is not stored. If you visit other websites that also use these services, you will be presented with advertisements that correspond to your previous interests. It cannot be ruled out that your data will be transmitted to the USA.
You can find further information at https://www.google.com/policies/technologies/ads.
3. Google Tag Manager
For transparency reasons, we would like to point out that we use the Google Tag Manager on this website. The Google Tag Manager itself does not collect any personal data. It makes it easier for us to integrate and manage our tags.
Tags are small pieces of code used, among other things, to measure traffic and visitor behavior, capture the impact of online advertising and social channels, set up remarketing and targeting, and test and optimize websites.
We use the Tag Manager for the Google services Google Analytics and GA Audience. If you have made a deactivation, the Google Tag Manager will recognize this deactivation. For more information about the Google Tag Manager, please see: https://www.google.com/analytics/tag-manager/use-policy/
Subject to your permission, certain Marketing cookies may record your visits to the website as well as anonymous data on the use of the website and transfer them to the following remarketing services:
1. Used services
a) Google Ads Remarketing
We use the remarketing function within the Google Ads service. With the remarketing function, we can present users of our website on other websites within the Google advertising network (in Google search, on YouTube, or on other websites) ads based on their interests. For this purpose, the interaction of users on our website is analyzed, e.g., which offers the user is interested in to be able to display targeted advertising to users on other pages even after they have visited our website. In order to do this, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie," is used to track the visits of these users. This number is used to uniquely identify a web browser on a particular device and not to identify a person; personal data is not stored.
b) Google Ads Conversion
We use the services of Google Ads Conversion to draw attention to our offers with the help of advertising media (so-called Google Ads) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we pursue the interest of displaying only such advertising to you that you are interested in and of achieving a fair calculation of advertising costs.
These advertising media are delivered by Google via so-called "Ad Servers". The ad server cookies determine certain parameters for measuring success, such as the display of ads or clicks by users. If you access our website via a Google advertisement, Google Ads stores a cookie on your computer. These cookies usually lose their validity after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values.
These cookies enable Google to recognize your Internet browser. If a user visits certain pages on an ad customer's website and the cookie stored on their computer has not expired, Google and the customer may recognize that the user clicked on the ad and was directed to that page. Each ads customer is assigned a different cookie. Cookies cannot therefore be tracked through the websites of ads customers. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. These evaluations enable us to identify which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify users on the basis of this information.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the extent and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: By integrating Ads Conversion, Google receives the information that you have called the relevant part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible for the provider to find out and store your IP address.
c) Google Campaign Manager
Google uses a cookie ID to track which ads appear in which browser, thereby preventing them from appearing more than once. In addition, Campaign Manager can use cookie IDs to collect conversions related to ad requests. This is the case, for example, when a user sees a Campaign Manager ad and later visits the advertiser's website with the same browser and buys something there. According to Google, Campaign Manager cookies do not contain any personal data.
Because of the marketing tools used, your browser automatically connects directly to Google's server. We have no influence on the extent and further use of the data collected by Google using this tool and therefore inform you according to our state of knowledge: Through the integration of Campaign Manager, Google receives the information that you have called the relevant part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible for the provider to find out and store your IP address.
In addition, the Campaign Manager cookies enable us to understand whether you are performing any actions on our website after you have accessed or clicked on one of our display/video ads on Google or another platform via Campaign Manager (conversion tracking). Campaign Manager uses this cookie to understand the content that you have interacted with on our websites in order to send you targeted advertisements later.
We also use the service "BingAds" on this website. BingAds is a conversion and tracking service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft”).
Microsoft sets cookies on users' devices to analyze user behavior on our website. This assumes that the user has reached our website through a BingAds ad. This only gives us information about the total number of users who clicked on such an ad. No IP addresses are stored and no personal information about the identity of our users is shared.
e) LinkedIn Insight
We use the retargeting tool as well as the conversion tracking of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland ("LinkedIn"). For this purpose, our website incorporates the LinkedIn Insight Tag, which enables LinkedIn to collect statistical, pseudonymous information about your visit and use of our website and to provide us with aggregated statistics based on this information. The following information is collected:
• LinkedIn User ID (Cookie ID)
• IP address
• Metadata of the website visit, e.g. browser type, website visited
In addition, this information is used to provide you with offers and recommendations that are specific to your interests and relevant, after you have informed yourself about certain services, information and offers on the website. This information is stored in a cookie.
f) Facebook Pixel
To measure conversion rates, this website uses the visitor activity pixel of Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
This tool allows the tracking of page visitors after they have been linked to the website of the provider after clicking on a Facebook ad. This makes it possible to analyze the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising campaigns.
For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at any conclusions as to the identity of users. However, Facebook archives the information and processes it, so that it is possible to make a connection to the respective user profile and Facebook is in a position to use the data for its own promotional purposes in compliance with the Facebook Data Usage Policy. This enables Facebook to display ads on Facebook pages as well as in locations outside of Facebook. We as the operator of this website have no control over the use of such data.
Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in a joint processing agreement. The wording of the agreement can be found under: https://www.facebook.com/legal/controller_addendum.
According to this agreement, we are responsible for providing the privacy information when using the Facebook tool and for the privacy-secure implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.
According to Facebook, the collected data can be transferred to the USA and other countries. This data transmission is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
In Facebook’s Data Privacy Policies, you will find additional information about the protection of your privacy at: https://www.facebook.com/about/privacy/.