Slim frame system adds innovation to the frozen food sector
Key figures
Background
At HAUSER, one of the leading refrigerated display case producers in Europe, the requirements of the food retail industry for frozen food cabinets are well known: "Our customers have a wide range of requirements for our products: Maximum area productivity, maximum temperature safety and ease of operation. Other decisive factors are the presentation of goods and, of course, energy requirements," says Bernhard Bötscher, Manager Product Management Cabinets at HAUSER.
Clear goal: perfect view of the goods
Perfect product visibility in particular is increasingly becoming the focus of retail attention since more and more shoppers are turning to frozen products. Because if, for example, wide door frames interfere with the view of the frozen goods, they also limit spontaneous purchases, which account for a significant proportion of retail sales.
In order to make these advantages available for frozen goods as well, the display experts have completely rethought the frame technology for frozen glass door systems and developed an innovative solution for their long-time partner HAUSER.
Innovative solution: TK glass door system with super slim frame.
The extremely slim frame profiles of SCHOTT Termofrost® Slimline reduce visibility restrictions by 52% compared to conventional frame systems. The perfect view is thus ensured by the enlarged glass surface as well as an anti-fog coating. "We wanted to achieve an optimal interplay: a super-slim silhouette of the profiles for the best view of the merchandise and an elegant, aesthetically modern design for a pleasant, sales-promoting shopping atmosphere," Dietmar Nilles summarizes.
Less energy consumption thanks to optimum insulation
To achieve the desired higher energy efficiency, special triple insulating glass units including inert gas filling were used for the completely passive door. This is a significant advantage, because in a grocery store, the refrigeration technology consumes almost half of the electricity on average.
Already in use in more than 500 supermarkets
An innovative achievement that also convinces with market figures: SCHOTT has delivered about 7,000 glass door systems to HAUSER so far. "These are currently already being used by the retail customer in more than 500 supermarkets throughout Europe. This is also proof of the success of our long-standing and collegial cooperation with Hauser," sums up Dietmar Nilles. "It's great that the joint project is so successful, and we look forward to further and future cooperation."
Dietmar Nilles
Sales Manager SCHOTT Termofrost®