SCHOTT CERAN® named Brand of the Century 2022
February 11, 2022, Mainz, Germany
- With over 200 million cooktops sold, pioneering spirit, and innovative strength, SCHOTT CERAN® has been writing successful brand history for more than 50 years
- SCHOTT CERAN® has been selected as Brand of the Century for the fourth time (2013, 2016, 2019, 2022)
It is impossible to imagine kitchens around the world without them: with more than 200 million units sold, glass-ceramic cooktop panels from SCHOTT are a success story that stands for quality, pioneering spirit, and innovative strength. For this, SCHOTT CERAN® has now once again been named Brand of the Century 2022 by the ZEIT publishing group and editor Dr. Florian Langenscheidt.
"With CERAN®, SCHOTT hasn’t just invented the black glass-ceramic cooktop panel, it’s defined a new era in cooking," says Jörg Wingefeld, Vice President Marketing & Sales of the SCHOTT Cooking Business Unit. "We’ve been melting our glass-ceramic exclusively in Germany for more than 50 years, and have been consistent in developing it even further."
"We are delighted to be named ‘Brand of the Century’ once again,” says Kathrin Becker, Marketing Director at SCHOTT CERAN®. "This special award underscores how strong our ingredient branding is. True to our motto ‘Excitement on top’, we’re committed to continue to set exciting trends for the kitchen."
New CERAN Luminoir™ glass-ceramic lights up future cooktops
The latest innovation from SCHOTT CERAN®, CERAN Luminoir™, is making cooking into a new experience. Its completely new material formula improves glass-ceramic’s light transmission and allows LED light sources installed under the cooktop surface to emit light more brilliantly. White light in particular shines five times brighter through the new material compared to conventional black glass-ceramic. Thanks to the accurate reproduction of colors and color gradients, displays and indicators can be placed under the glass-ceramic cooktop, which only become visible when the stove is switched on. Otherwise, the cooktop remains deep black and reliably hides the technology underneath when viewed from all angles.
The new material makes exciting light features possible without additional filters and coatings. This reduces the complexity of manufacturing, meaning that smart cooktops could soon become interesting to a broader range of consumers.
More about SCHOTT CERAN®
SCHOTT CERAN® is a registered trade mark of SCHOTT AG.
Pioneering – responsibly – togetherThese attributes characterize SCHOTT as a manufacturer of high-tech materials based on specialty glass. Founder Otto Schott is considered its inventor and became the pioneer of an entire industry. Always opening up new markets and applications with a pioneering spirit and passion – this is what has driven the #glasslovers at SCHOTT for more than 130 years. Represented in 34 countries, the company is a highly skilled partner for high-tech industries: Healthcare, Home Appliances & Living, Consumer Electronics, Semiconductors & Datacom, Optics, Industry & Energy, Automotive, Astronomy & Aerospace. In the fiscal year 2021, its 17,300 employees generated sales of 2.5 billion euros. SCHOTT AG is owned by the Carl Zeiss Foundation, one of the oldest foundations in Germany. It uses the Group's dividends to promote science. As a foundation company, SCHOTT has anchored responsibility for employees, society and the environment deeply in its DNA. The goal is to become a climate-neutral company by 2030.
PR & Communications Manager