SCHOTT at the Expo
Mary Frances Scott, SCHOTT GLAS, Mainz
The life cycle of the locusts as depicted on a “Ceran” cooktop panel. After fertilization, the eggs are laid and then comes growth until the locust lands in the pot...
The World on Foot
For five months, visitors from around the world could tour the world on foot at the EXPO 2000 in Hanover where SCHOTT was a member of the Food Pavilion.
On 160 hectares, urban explorers could take in the fully recyclable Japanese pavilion made of paper, the birch forest landscape in the Finnish pavilion or the future as depicted in the 21st Century thematic area. The presentations at the EXPO 2000, the modern heir to the world fairs of times past, reflected the diversity of the planet on the one hand, while also depicting the themes that unite. Like food.
Everyone needs nutrition and luckily for the curious, the Food Pavilion offered a feast of information, impressions and even an unusual snack or two prepared on modern kitchen technology. Daily cooking sessions on glass ceramic from SCHOTT allowed visitors to see, smell and even taste both local dishes from Hanover and exotic delicacies from around the world.
A real crowd-pleaser was the insect cuisine offered every Tuesday and Sunday. At the “Infinity Table,” the hearth of the pavilion, cooks from around the world prepared locusts, caterpillars and other creepy-crawlies in front of curious on-lookers. The brave and adventurous could try the insect cuisine hot from the frying pan. Though insects are eaten in many cultures around the world and have been for millennia, for most visitors the first bite took a good portion of courage. And that is what the Food Pavilion designer team MIRALDA-arra intended.
“Eating is communication.” How and what do people on other continents eat? Why is a delicatessen for one, repulsive for another? The action was designed to help overcome prejudice and to show that insects are an important source of protein in cultures around the globe. And with the growing global population, these creatures will only increase in significance as a source of human nutrition.
The designer team MIRALDA-arra took a very international approach to the Food Pavilion, striving to create an exhibit which functions purely through symbols and could be understood across cultures without the use of texts. A large part of the communication took place through hundreds of objects from around the globe which symbolized the work, rituals, pleasure and even violence associated with our daily bread. These objects included plastic sushi, canned foods, wedding photos, pots, agricultural tools, and even a pig’s head. They were displayed along the Infinity Table behind non-reflecting “Mirogard” glass from SCHOTT Spezialglas AG, Standort Grünenplan in a sort of mini-museum surrounding the rituals of food and its preparation.
Modern and traditional
Miralda developed a locust motif to decorate the black “Ceran” cooktop panels especially for the Infinity Table. The entire life cycle of the locust is depicted in a number of authentically detailed sketches, which also indicate the cooking zones. For those who would like to prepare toasts at home, the following recipe is a standard.
The insect cuisine at the EXPO 2000 in Hanover turned out to be a real crowd-pleaser. Visitors not only watched, they also tasted the exotic dish.