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02.05.2013, Sydney (Australia) & Mainz (Germany)

atmosfire® ignites inspiration in energy efficient heating

SCHOTT Australia teams up with seven local fireplace manufacturers to launch
New resource for heating the heart of a home:, initiated by SCHOTT ROBAX®.
New resource for heating the heart of a home:, initiated by SCHOTT ROBAX®.
Sydney (Australia) & Mainz (Germany), May 2, 2013 – SCHOTT Australia has teamed up with seven leading fireplace manufacturers to provide a red-hot resource,; a one-stop-shop for Australians considering an open flame fire. The initiator of atmosfire®, SCHOTT ROBAX®, belongs to German-based international technology group SCHOTT who have been manufacturing high quality glass ceramic viewing panels for fireplaces for nearly 35 years.

With 20 per cent of Australian homes using wood for heating and even more owning a gas heater1, the traditional fireplace is seeing a resurgence in Australia. An increased understanding of sustainable living, combined with the perennial fascination with the warmth, romance and ambience that a fireplace offers is seeing it become a must-have for modern homes. profiles the expertise and craftsmanship of eight specialist fire companies including: SCHOTT Australia, A.F. Gason, Barbeques Galore, Jarrahdale Heating and Cooling, Jetmaster Fireplaces, Rinnai Australia, Sampford IXL Cannon Gas Log Heaters and Shamic Sheetmetal.

The combined expertise of these companies ensures the online catalogue provides a comprehensive range of fireplaces for every taste, and allows home owners to explore and compare fireplaces from the comfort of home. The website is a storehouse of fireplace knowledge, contains great renovating solutions and easily aids the home owner to find showrooms in their neighborhood.

The versatility of products now on offer from state-of-the-art free-standing to traditional hearths means that a fireplace can be a sensational focal point – a feature increasing both the warmth and value of the home. From centrally located free standing to cosy corner or magnificent integrated gas or wood fires; atmosfire® offers versatile and inspiring small or large fires to suit every home.

The average household’s energy use is responsible for more than seven tonnes of greenhouse gas emissions, which can be reduced through the use of renewable energy such as wood and further enhanced with a ceramic glass window. atmosfire® provides information on products which can be custom made to maximize the heat and efficiency of gas and wood fires. The ceramic glass provides a safer and more efficient heating solution, ensuring maximum heat to the room with minimum losses and emissions. This all adds up to extra money in your pocket instead of disappearing up a chimney or flue.

"Fireplaces are considered for their warmth in the colder months but equally can be an affordable renovation that brings the same ‘wow’ factor as a new kitchen or outdoor area,” explains Lesley Aitkin, Sales and Marketing Manager, SCHOTT Australia, adding “Fires are an immediate focal point and a warm retreat, providing both functionality and beautiful, aesthetic qualities that instantly modernizes and adds value to any home”.

"With the continual price hikes in electricity prices, it is not surprising that the fireplace is making a come-back to our homes. atmosfire® is a comprehensive information source to help home owners decide on the best fireplace for their home”, added Aitkin.


atmosfire® and ROBAX® are trademarks of SCHOTT AG. More information on SCHOTT ROBAX® is available here:

New resource for heating the heart of a home:, initiated by SCHOTT ROBAX®. Photos: SCHOTT.

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The “atmosfire® – make your house a home” initiative was founded in Europe in 2008 by SCHOTT ROBAX®, one of the leading manufacturers of fireplace panels. This year, the initiative was also introduced in Australia. Eight Australian companies are participating: SCHOTT Australia, A.F. Gason, Barbeques Galore, Jarrahdale Heating and Cooling, Jetmaster Fireplaces, Rinnai Australia, Sampford IXL Cannon Gas Log Heaters and Shamic Sheetmetal. The first Australian online service platform for fireplaces and stoves can be found at

SCHOTT is an international technology group with more than 125 years of experience in the areas of specialty glasses and materials and advanced technologies. SCHOTT ranks number one in the world with many of its products. Its core markets are the household appliance, pharmaceuticals, electronics, optics, solar power, transportation and architecture industries. The company is strongly committed to contributing to its customers’ success and making SCHOTT an important part of people’s lives with high-quality products and intelligent solutions. SCHOTT is committed to managing its business in a sustainable manner and supporting its employees, society and the environment. The SCHOTT Group maintains close proximity to its customers with manufacturing and sales units in all major markets. Its workforce of around 17,000 employees generated worldwide sales of approximately 2.9 billion euros for the 2010/2011 fiscal year. SCHOTT AG, with its headquarters in Mainz (Germany) is owned by the Carl Zeiss Foundation.

Media Contact:

A Little Extra
Christine Stani
Phone: +61 (0)2 9999 0853
Mobile: +61 (0)433 127 245

Sales Contact:

SCHOTT Australia Pty Ltd
Lesley Aitkin
Sales and Marketing Manager
Phone: (+61-2) 8426 1605
Fax: (+61-2) 8426 1666
Mobile: (+61) 425 202 502
Press contact
Michael Müller
PR Manager
Hattenbergstraße 10
55122 Mainz
Phone: +49 (0)6131/66-4088
Fax: +49 (0)3641/2888-9141
Further information
Klaus Bernhard Hofmann
Vice President Corporate Public Relatio
Hattenbergstraße 10
55122 Mainz
Phone: +49 6131/66-3662
Fax: +49 3641/2888-9140
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