Photo: SCHOTT/M. von Aulock
Buying with Your Eyes
SCHOTT’s invisible Glass Door System creates a stand-out shopping experience for consumers, enabling food retail stores to create a stimulating presentation in their chilled areas.
Grocery stores, discount stores, supermarkets: today’s consumers have tremendous options in food shopping. For grocery store managers, it’s the competition that is a main concern. On top of that, according to a recent survey by the Nielsen Company, more than half of today’s consumers are willing to buy groceries online. More than ever, retail grocery managers have to make every aspect of their customers’ shopping experience stand out. This includes an area of a grocery store that had once been the least appealing: the refrigerated foods section. In the past, this section of a grocery store was dull, at best, and sometimes unpleasant; temperatures were hard to control and even left customers shivering. Perhaps most of all, it was not easy for consumers to see all of the products: Door frames on display cases limited the visibility of products, or there was a distracting glare from reflections on glass doors.
Thanks to transparent spacers, double-glazed doors remain crystal-clear at the edges, with no opaque areas. This new sealing solution has the same superior thermal insulation values as previous SCHOTT glass doors. Photo: SCHOTT/M. von Aulock
Barbier can also attest to a number of unseen benefits. The doors have led to more comfortable temperatures inside the store aisles and noticeable energy savings: ”Overall, power consumption for refrigerated goods has already been reduced by more than 30%,” says Barbier. <
SCHOTT Termofrost® AGD 3
Your contactDownload this article as a PDF file