Highly Promising Technology
Project Throws Light on Potential
Coating Technology Decisive
The prognoses for OLED displays are highly promising, although there are only a few products currently on the market. Pioneer has marketed a small display for car stereos on a trial basis and Motorola has introduced a cellphone in the United States with OLED displays manufactured by Pioneer. Sony has announced that it will be launching a 15“ OLED display in 2003. Despite the relatively small number of current products, sales figures of 5 billion dollars in 2005 are already being forecast for the OLED-based “new display” technology (Source: Stanford Resources and Handelsblatt Feb. 27, 2001).
Detailed research into the OLED lighting market is not available. At the beginning of 2001 the United States Display Consortium (USDC) of San José, California included lighting with OLEDs in its OLED road map. Discussions with possible customers have shown that there is a great deal of interest in this innovative idea. An increase in market acceptance is foreseeable, says SCHOTT project manager Dr. Klaus Bange, who expects further increases in efficiency, coupled with a reduction in the material costs for the organic substances as well as the development of coating processes which use materials more economically. On the basis of these assumptions the market volume for the OLED lighting sector for 2005 is estimated at some 100 million euros.