Market research coupled with passion
The initial timing for developing the bright cooktop panel came from the United States. In the spring of 1999, a project was begun with the purpose of identifying trends in the household appliance industry. The project employed an international and interdisciplinary team because market research had revealed, that white kitchens and household appliances were very trendy. Needless to say, a white cooktop panel was a “must”, because it could be easily integrated into the whole kitchen design and the bright surroundings provided additional creative possibilities for customers.
This was the incentive that the “Ceran Arcticfire” development project needed. In the fall of 1999, the project was given top priority. Experts from the research and technology development departments were put to work. Soon, the whole team was working so passionately and with such commitment that in just a few months, “Ceran Arcticfire” became a reality.
Elegant, yet easy to clean