Video walls and exciting music at the entrance to the museum get visitors into the right mood for glass. The floor lights up to give the sensation of standing on a “Ceran” cooktop panel. In the background is a giant hourglass.
Fotos: Ludger Grunwald
From Obsidian to Laser glass
How long has glass existed? The answer to this and many other intriguing questions about this universal material can be found at the SCHOTT GLASMuseum in Jena, which opened its doors on September 1, 2000.
The museum’s location is of great historical significance to SCHOTT, because Jena is where company founder Otto SCHOTT began with a melting furnace and a few employees in 1884. Thus, it was only natural for the SCHOTT Group to open the museum 116 years later, on the exact same spot.
A part of the building now occupied by the museum was once part of the original “Laboratory of Glass Technology”. So it’s no accident that the SCHOTT GLASMuseum now stands quite literally on the cradle of the German special glass industry. It was right here that Otto SCHOTT laid the foundations of modern glass science and technology.
SCHOTT presents here a highly interesting setting, much unlike classical museums with traditional exhibition halls. “We wanted to create a modern museum that would express the ways that SCHOTT sees itself and that spans the beginnings of glass and continues with the milestones of technological and production breakthroughs all the way to SCHOTT’s current innovations”, explains Dr. Jürgen Steiner, Manager of Corporate Culture and Project Manager of the museum. In order for this ambitious goal to become a reality, SCHOTT commissioned the Wuppertal advertising agency Panroyal with the total conception and project coordination. The agency then brought architect Torsten Czech (Essen), exhibition designer Frank Joerges (Krefeld) and the Frankfurt media experts at Kaleidomania and Audiomania to Jena. The highly creative team joined forces to create a modern museum with state-of-the-art media and presentation techniques. Panroyal manager Norwin Kandera says: “The first reactions we got from the museum’s visitors confirm that we achieved a good mix of contents, architecture, exhibition design and media.”
The fascination of glass
Upon walking into the museum, visitors see a large piece of obsidian, a natural glass created by the mighty forces of a volcanic eruption.
So visitors can get into the right mood, two walls full of videos consisting of ten monitors vividly introduce them to the fascinating history of glass. It is here that visitors learn about the basic trio called Sand – Fire – Glass. At the end of the video sequence, the floor lights up and the viewer gets the impression of standing on an oversized, hot “Ceran” cooktop panel. Dramatic music directs the visitors’ attention to a large hourglass built of two 25-liter laboratory flasks which suddenly appears out of nowhere.
As visitors move about, they often run across smaller hourglasses precisely where the informative video clips have been installed. A turn to the left makes the video clip start in German, while a turn to the right delivers the English version. Visitors can look at the hourglass at any time to see how much time has elapsed.
All of the explanatory texts are bilingual as well. “After all, we are an international group of companies and would like to attract an international audience”, explains Dr. Steiner. Using the practical audio guided tour, the visitor can embark on his own individual museum trip. The small device resembles a mobile phone and every station along the trip offers the choice of German or English.
Milestones in the development of glass technology
This interesting and informative display illustrates how special glasses are shaped by a machine.
Innovations for the future
Clever interior design of the 400 square meter SCHOTT GLASMuseum successfully achieves a feeling that it is compact and spacious at the same time.
The SCHOTT GLASMuseum shows products made by SCHOTT not only as exhibits, but also in the exhibition technology itself. “Mirogard” coated glasses for showcases and display boards is used, as well as a newly developed fluorescent light with glass tube profiles for basic lighting, halogen lamp reflectors for the exhibition piece and fiber optic components in showcase lighting.
A museum for everyone
SCHOTT innovations provide a glimpse into the future. The centerpiece is a fascinating laser glass statue. Laser glass is used in the world’s biggest laser to generate energy by nuclear fusion.
Nevertheless, the museum is only the first of three stages. The second stage of expansion will be the renovation of the original SCHOTT Villa, paying tribute to the work of Otto SCHOTT and certain aspects of the company history. The third stage envisions the presentation of large historical machines as well as other oversized exhibition pieces taken from the SCHOTT Group.