“In spite of many unfavorable prognoses, the cathode ray tube is firmly rooted in its market position and continues to be more successful than current alternatives”, stated SCHOTT Management Board Member Dr. Udo Ungeheuer in his welcoming remarks. The prospects for the next 10 to 15 years were good, though coupled with tougher competition on prices. The CRT producers – and SCHOTT as a supplier of panels and funnels – would have to act cost-consciously, constantly optimize their production technology and realize innovations, which provide greater customer benefits. Ungeheuer believes the picture tube industry has a solid foundation, even if the market is evolving. Production may be shifting to China, Mexico and Eastern Europe, but SCHOTT is monitoring developments, serving new markets and is definitely in a competitive position.
TV as interface
Weight and design decisive
Makoto Maeda, who is responsible for CRT development at Sony and a member of international display committees, spoke out in favor of a reduction in weight, which should allow the cathode ray tube to enjoy quite a few flourishing years yet. The trend is moving to large diagonals (27 to 36 inch), higher resolution screens and flat screens. Since 1999 80% of Sony’s TV sales have been flat screens. He believes there is no stopping the era of digital TV but also that the CRT can expect further continual growth.