Convincing product advantages
Joint marketing efforts
Intensifying the partnership
In the meantime Rinnai and SCHOTT have extended their cooperation agreement. The goal of both companies is to expand and intensify the partnership they have in Japan and Korea to all of Asia.
The Japanese market for gas stoves currently amounts to a total of five million cookers. Rinnai’s market share is now about 55 percent. The number of gas stoves with “Ceran” is already substantial. Rinnai is convinced that many consumers will soon prefer mostly Rinnai gas stove with “Ceran” and that this market share will thus clearly increase.
Japanese newspapers have also been positive about the new gas cookers. For example, the highly respected business newspaper, “Nihon Keizei Shimbun,” cited the gas stove with “Ceran” in their product bestseller list.
Sights set on Korea and China
Rinnai’s main target in the Eastern Asia market is South Korea. With the considerable purchasing powder of the population, South Korea has developed into the second most important market for Rinnai in Asia. Koreans do not only attach importance to high-quality products, they are also very discerning about style and design.
Optimistic about the future
“Our collaboration with SCHOTT GLAS is getting stronger and stronger. That is why we are very optimistic about the future of our business development. Rinnai will continue to count on glass ceramics and good service from SCHOTT,” says Yamazaki.