Sign of the times recognized early
Continuously being improved
In 1998 the magazine was given the shorter title “SCHOTT info” plus the tag “The special glass magazine”. The character of the magazine was polished further, adapting to changes in readership habits and information needs which called for short, easily digested articles. SCHOTT technology and innovation and its market and customer oriented alignment served as the main sources of inspiration for articles. The magazine also included profiles and articles on partners in the market plus greater emphasis on international topics. A relatively new feature is the online version (www.schott.com/magazine), which makes it possible to carry out rapid searches and downloads and to contact particular departments directly.
Attractively presented information about SCHOTT’s range of activities and interesting stories about markets and partners promote a dialog with customers and give readers timely information on products and applications.